Our aim was to test and validate what aspects of our experiments were working out and were aligning best with the attributes we had set for our new brand. When we were happy with a few concepts, we went ahead and tested them with a mix of existing Goodnotes users and participants who hadn't used the app before. Our main tool to keep us moving forward and narrowing down ideas was going through multiple critique rounds with designers and colleagues, sharing the work in progress sketches. It’s the note-taking app you know and love, with a fresh new look and a new suite of features. Thanks to the research we’d done and having a tone of voice to lean on, we were able to pinpoint what could work and was worth experimenting with throughout the concept development process. Goodnotes 6 is the next generation of digital note-taking. To align with that, we mapped our brand attributes following the Microsoft Desirability Toolkit framework, allowing us to have some guiding principles to use as reference while brainstorming. Parallel to our initiative, our Marketing team had embarked in the exciting journey to develop our new brand and tone of voice for Goodnotes. With a blank piece of digital paper, on which we started collecting lots and lots of references and inspiration from a variety of places: apps we love, industry trends, the latest best practices from the different platforms, and conducting desk studies on younger audiences and their unique preferences. Ultimately we agreed that our new design direction should be an evolution not a revolution, retaining the core experience and workflows that people know and love. □ Evolving the overall app information architecture: considering the new content and growing business, exploring the optimal navigation experience in app.✍️ Improving the core editing experience: rethinking the experience, making room for the newer app capabilities and what’s yet to come.20 off for those who bought GoodNotes 5 anytime before 2023. You can draw along the edge of the ruler, and the ink stroke will snap to the ruler. When you select the Ruler tool, a ruler will appear on your current page to help you draw perfectly straight lines. 26.6 off for those who bought GoodNotes 5 from Jan 1 to June 30, 2023. The Ruler tool is a feature usable with the Pen and Highlighter Tools that helps you draw straight lines with ease. 33.3 off for those who bought GoodNotes 5 from July 1 to Aug 8, 2023. □ Adopting the new branding for Goodnotes 6: from the bright new colors and fresh typography, to developing a new icon set and implementing an illustration system that could scale over time. 25 off your first-year subscription for those who bought GoodNotes 5 anytime before 2023.So our team joined forces to face the challenge, and narrowed it down into several objectives: The task at hand was not simple, with an ambitious launch date, we needed to work out the best strategy for redesigning the entire app. Back in November we were given the challenge to bring in a new look and feel to the upcoming version of Goodnotes.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |